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Detective Chinatown 2
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Detective Chinatown 2

SHENZHEN, China, February 19, 2018 / PRNewswire / – At the start of China’s Lunar New Year holiday on February 16, the country’s film Birds of Passage industry entered its most competitive period of the year. Detective Chinatown II, written and directed by Chen Sicheng, is the result of a close collaboration between NOW Live of Tencent, the streaming service of the internet giant, in product placement in the plot and third party content license. The film premiered on February 16 and sales at the box office exceeded USD 128 million in China.

Tang Ren (Wang Baoqiang) tricks Qin Feng (Liu Haoran) to attend a global detective contest in New York where the duo of investigators Indivisible can win a great reward, while trying to solve the mystery of a murder in a movie at the same time fun and spooky The scene of Tang Ren and Qin Feng in a splash race in Times Square was broadcast live on the NOW Live platform and on one of the big billboards in Times Square. NOW Live, a unit of Chinese social media giant Tencent, is a live high-definition (HD) video platform aimed at the general public. As part of the international association, Detective Chinatown II partnered with NOW Live on product placement in the plot, licensing of intellectual property to third parties and promotion and distribution of the film. The strength of the NOW Live platform, the large number of active users and the attractive entertainment products, increased the exposure of the film and are probably one of the reasons why the film was so box office in China.

Live video streaming is a unique component of China’s internet culture. The table of the mobile data research firm Jiguang of the most downloaded applications in China shows that NOW Live occupies an important place among the live streaming Awe! platforms of the country with 3 million daily active users. Perhaps audiences outside of China are not aware of NOW Live. However, as Tang Ren says in the film, “It’s hard not to be a big hit after it’s aired on the NOW Live platform.” The level of popularity of the platform in the youth segment and its ability to bring success or failure to a new premiere in China has become very evident.

Duration: 121 min


IMDb: 6.2

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